The Next Of Kin group were given the digital billboard space on Holland Park roundabout near the Tower on the day of the anniversary, I designed the message to be a stark contrast to the colourful billboards around it. Obviously what was ok to say on the board was restricted. Unhappy with the restrictions on what the billboard could say I subverted the billboard with AR overlay with more calls for prosecutions and a look to the future.

*Warning the video contains images of the Fire that some may find upsetting*

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